Terms of Service

The service

MiiLead advertises your business on Facebook and Instagram for you. Campaigns run through MiiLead-controlled advertising infrastructure, not an advertising account owned by you, so you do not need an advertising account or any marketing knowledge.

You connect or authorise the Facebook Page and any other assets we need for delivery, and you choose your location, advertising budget and campaign preferences. MiiLead creates, operates, safeguards and monitors the campaigns. They may run largely automatically once created, but remain subject to our oversight, optimisation and advertising-policy controls. You do not receive ownership of, or direct administrative access to, MiiLead’s advertising accounts or campaign controls — this protects the shared advertising infrastructure and prevents unauthorised or policy-violating changes.

Your subscription and the 5% management fee

The subscription costs £49.95 per month. Advertising funds are purchased separately. A 5% management fee is added each time you add advertising funds: for example, £100 of advertising credit costs £105 in total.

The management fee is calculated only on the advertising funds purchased, not on your subscription or other charges. It is collected with that purchase, rather than as a separate monthly management-fee invoice. If you do not add advertising funds, no new management fee is charged.

Your trial lasts 7 days. Your card is charged when it ends unless you cancel first.

All prices are in pounds sterling. MiiLead is not currently VAT registered and does not charge VAT. The displayed subscription and fee amounts are the amounts payable. We will notify you of any future pricing or tax change before it applies.

Your advertising budget

Your advertising budget is separate from your subscription and is set entirely by you. It funds the adverts themselves, which MiiLead places through its advertising infrastructure.

We operate advertising within the funding and campaign settings you authorise. You can request changes or pause adverts through the available controls. Platform processing and spend reporting can take time; pausing does not reverse advertising already delivered or pending charges. Check the confirmed pause status and contact support if it is not confirmed.

Your responsibilities

Give us accurate business details, and make sure you are entitled to advertise the services you list.

Keep your Facebook Page in good standing and follow Meta’s advertising policies. Respond to the enquiries you receive.

Keep your login details to yourself.

Lead ownership

Enquiries generated for your business are provided for your business to respond to. We do not resell them or share them with competing trades. People retain their rights over their personal information; receiving an enquiry does not grant unrestricted ownership of that person's data or consent to unrelated marketing.

You are the data controller for your enquiries. MiiLead processes them on your behalf under the Data Processing Terms.

Cancellation and refunds

You can cancel subscription renewal through the billing controls in your account. Complete the cancellation confirmation with Stripe; submitting feedback or opening the billing page alone does not cancel renewal. Confirmed cancellation normally takes effect at the end of the current billing period, as shown in your billing confirmation. Unused subscription time is not refunded, except where required by law.

Cancelling renewal does not itself pause your adverts immediately or request account deletion. Pause your adverts and automatic advertising payments separately if you want spending to stop before your subscription ends. Advertising already delivered and pending spend remain payable. When confirmed cancellation takes effect, advertising is stopped through our verification process; check the confirmed status rather than assuming immediate provider action.

Eligible unused advertising funds can be requested through our withdrawal and refund process. Adverts must remain paused with at least 36 hours of unchanged spending and complete final-spend checks. This is a minimum checking period, not a guaranteed refund payment date; changed or incomplete spend evidence can extend or restart the checks. Restarting adverts cancels the refund request and resets the waiting period. The 5% management fee already paid when adding advertising funds is not refunded, except where required by law. If you cancel before the seven-day free trial ends, no subscription fee is charged; advertising spend already incurred remains payable and the same management-fee rule applies.

Cancelling a subscription alone does not delete your account or start an automatic 30-day deletion countdown. Account deletion is a separate request, as explained below.

Pausing your account

If you already subscribe, you can request the paused account plan for £9.95 per month instead of cancelling. Confirm the plan change and advert-pause status in your account. Platform processing can take time, and advertising already delivered remains payable. A request is not complete until confirmed. A paid subscriber’s move normally takes effect at the next renewal. If you change plan during a free trial, check the billing confirmation for when the trial ends and when the paused-plan charge becomes payable. Choose and confirm whether existing adverts should continue or stop; the plan name alone does not confirm that every advert is paused.

Pausing does not create a new management fee. The 5% management fee is charged when advertising funds are added, and fees already paid are not refunded merely because you pause. Your account, campaign setup, leads and historical data stay intact and accessible, and any cleared advertising credit remains allocated to you and can be withdrawn.

Resuming requires valid payment details, sufficient advertising credit and your explicit confirmation. Campaigns restart only once the resume is confirmed and the restart has been verified. If you cancel while paused, the cancellation and refund rules above apply. Deleting your account still requires a separate request.

Account deletion

Request deletion in the app through Account settings → Delete my account, or use our online account and data deletion page. The self-service process asks you to pause adverts and automatic advertising payments, resolve any advertising balance or pending payments, cancel subscription renewal and confirm your identity before submitting the final deletion request.

Confirmed cancellation at the end of the billing period qualifies for the deletion checks; you do not need to wait for remaining paid access to expire. Opening the checklist alone does not pause adverts, issue a refund, cancel renewal or delete your account. If a step cannot be completed, contact support@miilead.com for help or to make a data-deletion request. We assess such requests under applicable data-protection law.

Request account and data deletion. Our Privacy Policy also explains retention of older operational versions and other records.

Liability

MiiLead helps you advertise. We cannot guarantee a particular number of enquiries, a particular cost per enquiry, or that you will win any specific job.

Meta independently controls its platform and ad-review decisions. We cannot promise uninterrupted availability or approval, but this does not remove responsibility for our own breach of this agreement or failure to exercise reasonable care and skill.

Nothing here limits liability where the law does not allow it to be limited.

Support and disputes

MiiLead handles support. Email support@miilead.com with your account reference and details of the problem. We will investigate and explain the next steps.

The laws of England and Wales govern this agreement. The courts of England and Wales have jurisdiction, subject to any mandatory rights or jurisdiction rules that cannot lawfully be excluded.

Changes to these terms

If we change these terms we will email you at least 30 days beforehand. If you are not happy with the change you can cancel before it takes effect.